A flyer is an economically created single page circular/pamphlet used for promotional distribution and marketing. Flyers can be used as an inexpensive and easy tool for effective advertising. They are distributed to existing clients and various other people in order to acquaint them with the products, services and the company. When consumer markets are thoroughly researched, handing out flyers in person or through mail is a cost-effective way to sell products or services or invite people to attend a certain event, among other purposes.
It is easy to create flyers, especially if you have sufficient creativity and the correct tools. Designing and producing flyers could also be outsourced to special design companies. CorelDraw, Adobe Illustrator, Adobe Photoshop, and Fireworks are some of the finest graphic applications available in the market to create flyers.
Given below are some easy-to-follow steps, which will help you create effective flyers for your organization:
Information Gathering and Compilation for the Flyer
The first step in creating a flyer is to gather and compile all the information that you would require to put into the flyer. Collect and categorize the information into sections like titles, factual data, features, advantages, disadvantages, contact details, etc.
Choose a Design Template for the Flyer
The next step is to choose a design template which is relevant to your product or company. Many graphic designing tools give you inbuilt templates for flyers. You could either use them or create one of your own. Try keeping the template simple, leaving more space for the information rather than saturating it with graphic layouts. Bombarding the flyer with too many graphic components may confuse the target audience, causing essential information to go unnoticed.
Color Selection for the Flyer
Colors are the most crucial component in creating an effective flyer and need careful selection. They should neither be too dazzling nor too dry, but should match the product and the company image. Select a color combination of at most 3-4 colors and use only those in the color scheme
Positioning Information on the Flyer
Once you have the design in place, the next step is to place the collected information at right locations on the flyer. Make sure the most crucial information (like headings, punch lines etc) is highlighted and becomes the first point of contact for the eyes. Less important data like the contact details can be placed at the bottom, in smaller font.
Selecting Flyer Paper and Printing the Flyer
A proper cost effective paper type and print type should be selected. Flyers are mostly printed on glossy paper in colored ink. Choosing quality paper and printing ink can give added value to your flyer amongst the target audience.
For people who don’t have the graphic tools or the money to hire a professional, it is possible to easily download a template from the Internet. Websites like My Brochure Maker, Blue Mountain, and Microsoft provide users with free, themed flyer templates or even software designed to easily create flyers.
These websites offer a wide array of pre-made templates and customization techniques. You can remove, change or add some elements (images and text) to the flyer. However, you cannot change the whole template as it would be subject to copyright.